Privacy Policy

Your privacy matters to us. Learn how City Tours Morocco collects, uses, and protects your personal information.

Last Updated: January 15, 2026

This Privacy Policy describes how City Tours Morocco (“we,” “us,” or “our”), operated through the website citytoursmorocco.com, collects, uses, and shares information about you when you use our website, mobile applications, and other online products and services (collectively, the “Services”). By using our Services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information You Provide

When you create an account, submit a contact form, or interact with our services, we may collect personal information including your name, email address, phone number, and any other information you choose to provide. If you make a booking through our platform, we may also collect payment-related information as needed to process the transaction.

Automatically Collected Information

When you visit City Tours Morocco, we automatically collect certain technical information including your IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and other diagnostic data. This information helps us understand how our visitors use the site and improve the user experience.

Location Information

With your consent, we may collect and process information about your approximate or precise location. This helps us provide location-relevant content such as nearby attractions, restaurants, and accommodations in Morocco.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our services, including personalized travel recommendations and city guides. • To process and respond to your inquiries, feedback, and support requests. • To send you updates, newsletters, and marketing communications (with your consent), including travel tips and destination highlights. • To analyze usage patterns and trends to enhance the City Tours Morocco platform and user experience. • To detect, prevent, and address technical issues, fraud, and security concerns. • To comply with legal obligations and enforce our Terms of Service.

3. Cookies & Tracking Technologies

What Are Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies and similar tracking technologies (such as web beacons and pixels) to collect and store information about your interactions with City Tours Morocco.

Types of Cookies We Use

• Essential Cookies: Required for the basic functionality of our site, such as maintaining your session and remembering your preferences. • Analytics Cookies: Help us understand how visitors interact with our site by collecting and reporting information anonymously. • Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferred language or recently viewed cities. • Marketing Cookies: Used to track visitors across websites to display relevant advertisements and measure campaign effectiveness.

Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of City Tours Morocco. Most browsers allow you to block or delete cookies, and you can usually find these settings in the "Options" or "Preferences" menu of your browser.

4. Third-Party Services

City Tours Morocco may use third-party services that collect, monitor, and analyze user data to improve our service. These third-party providers have their own privacy policies governing how they use such information. Key third-party services we use include:

• Analytics Providers: We use analytics services to understand site traffic and usage patterns. • Hosting and Infrastructure: Our platform is hosted on cloud infrastructure providers that may process data on our behalf. • Payment Processors: If you make bookings or purchases, payment information is handled by PCI-compliant payment processors. We do not store your full credit card details. • Mapping Services: We use map providers to display location information for attractions, accommodations, and other points of interest. • Social Media Platforms: If you interact with our social media integrations, those platforms may collect data according to their own policies.

5. Data Security

We take the security of your personal information seriously. City Tours Morocco implements industry-standard security measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our servers. • Encrypted storage of sensitive personal information. • Regular security audits and vulnerability assessments. • Access controls that limit employee access to personal data on a need-to-know basis. • Secure data backup and disaster recovery procedures.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to promptly addressing any breaches should they occur.

6. Your Rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:

• Right of Access: You can request a copy of the personal data we hold about you. • Right to Rectification: You can ask us to correct any inaccurate or incomplete personal data. • Right to Erasure: You can request that we delete your personal data, subject to certain legal exceptions. • Right to Restrict Processing: You can ask us to limit how we use your data in certain circumstances. • Right to Data Portability: You can request a copy of your data in a structured, machine-readable format. • Right to Object: You can object to our processing of your personal data for direct marketing purposes. • Right to Withdraw Consent: Where we rely on your consent, you can withdraw it at any time.

To exercise any of these rights, please contact us at info@serenitymoroccotours.com. We will handle your request within the time limits set by applicable data protection law. You may also have the right to lodge a complaint with a data protection authority in your jurisdiction.

7. Children’s Privacy

City Tours Morocco is not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at info@serenitymoroccotours.com. If we discover that a child under 16 has provided us with personal data, we will take steps to delete that information from our servers promptly.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this page and, where appropriate, provide additional notice (such as an email notification or a prominent notice on our website). We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: info@serenitymoroccotours.com • Phone (Morocco): +212 701 664 704 • Phone (USA): +1 202 281 4019 • WhatsApp: +212 701 664 704 • Address: Gueliz District, Avenue Mohammed V, Marrakech 40000, Morocco

We are committed to working with you to resolve any privacy concerns and will handle your inquiry within the time limits set by applicable data protection law.

Questions About Your Privacy?

We are committed to transparency. If you have any questions about how we handle your data, do not hesitate to reach out.

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