Morocco charges VAT (TVA) at 20% on most goods. Non-resident visitors can claim a refund on purchases over 2,000 MAD from participating stores, but the system is less developed than in Europe.
How it works: look for a “Tax Free” sign or ask the shop. At the time of purchase, ask for a tax-free form (bordereau de détaxe) and show your passport. Have the form stamped by customs at the airport before check-in, then take it to the refund desk.
In practice: most souk and small-shop purchases won't qualify. The scheme is mainly found at larger stores, high-end boutiques and some galleries in cities like Marrakech and Casablanca, so it is usually worth it only for one large purchase, such as a rug or a work of art.
Claiming: keep your receipts together, allow extra time at the airport, and keep the goods where customs can inspect them.