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Shopping Guide
Agadir Shopping Guide
Souk El Had (one of Africa's largest markets), argan oil at source, Souss silver jewellery, saffron from Taliouine, and resort city finds.
Quick Tips
Bargain: Start at 40% in souk
Souk hours: Daily except Mon, 6 AM–6 PM
Must-visit: Souk El Had
What to Buy in Agadir
Souk El Had
All budgetsOne of Africa's largest markets — 6,000+ stalls behind high walls. Divided into sections: fresh produce (mountains of tomatoes, peppers, citrus), spices and dried goods, leather (bags, belts, babouches), clothing and textiles, household goods, and a Berber crafts section. The market is a genuine local institution — Agadiri families shop here daily. Prices are lower than tourist-facing shops. The layout is organized but vast — allow 2+ hours to explore properly. Open daily except Monday, 6 AM – 6 PM.
Souk El Had — Rue 2 Mars, central Agadir (impossible to miss)Tip: Enter from the main gate (Bab 1), follow the numbers — each section is numbered for navigation
Argan Oil
150–350 MAD per litreAgadir is at the heart of the argan forest — the best place in Morocco to buy argan oil at source. Two grades: culinary (darker, roasted, nutty — for cooking and dipping bread) and cosmetic (lighter, raw — for skin and hair). The women's cooperatives process by hand and sell directly — you see the entire production process and support local women's employment. The cooperatives on the Essaouira road (N1 highway, 30–45 minutes north) have the freshest product and best prices.
Women's cooperatives on the Essaouira road (N1 north), Souk El Had spice stallsTip: Cosmetic argan oil should be very light gold with almost no scent — if it smells strongly nutty, it's culinary grade
Silver Berber Jewellery
50–500 MADThe Souss region (Agadir's hinterland) has a strong Amazigh silver jewellery tradition — chunky bracelets, fibulae (cloak pins), pendants, and rings with geometric designs. Tiznit (90 minutes south) is Morocco's silver capital, but Agadir's Souk El Had and the tourist-zone shops stock Souss silver. Look for: Anti-Atlas cross pendants (each village has a distinctive cross design), enamelled bracelets, and amber-and-silver combinations. New production is widely available; genuinely antique pieces are rarer.
Souk El Had jewellery section, tourist zone shops, and day trip to TiznitTip: If you want serious silver shopping, take the day trip to Tiznit — the selection and prices are unbeatable
Saffron from Taliouine
15–40 MAD per gramTaliouine (3 hours east) is Morocco's saffron capital — and Agadir is where much of it reaches the coast. Genuine Taliouine saffron is among the world's best. Buy whole threads (not powder — powder is easily adulterated). Real saffron: dissolves yellow in water, has a honey-like aroma, and threads are dark red with orange tips. Fake saffron (safflower, dyed corn silk) is common — buy from reputable stalls in Souk El Had or speciality spice shops. A small amount goes a long way.
Spice stalls in Souk El Had, speciality shops in the tourist zoneTip: Test before buying: drop a thread in water — real saffron turns the water yellow slowly; fakes release colour immediately
Berber Rugs & Textiles
200–2,000 MADThe villages around Agadir — in the Anti-Atlas and Souss Valley — produce distinctive woven rugs, blankets, and textiles. Hanbel (flat-weave rugs) in geometric patterns, wool blankets in natural colours, and embroidered textiles are available in Souk El Had and the craft shops. The styles are different from the urban Rabat carpet or the Atlas Berber rug — Souss textiles tend to be flatter and use more muted, earthy colours. Prices are lower than Marrakech.
Souk El Had textile section and craft shops in the tourist zoneTip: Hanbel flat-weave rugs are lighter and easier to pack than knotted carpets — perfect for luggage
Fresh Produce & Food Products
5–50 MADAgadir's warm climate produces excellent citrus, tomatoes, avocados, dates, and almonds. The Souk El Had produce section is a feast for the senses. Packable food souvenirs: amlou (argan oil, almond, and honey paste — like Moroccan Nutella), dried figs and dates, ras el hanout spice blend, preserved lemons, and local honey. The citrus is exceptional — Agadir is Morocco's main export region for oranges and clementines.
Souk El Had produce and food sectionsTip: Amlou (argan-almond-honey paste) is Agadir's most distinctive food souvenir — 30–50 MAD for a jar
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Frequently Asked Questions
What is Agadir famous for buying?
Agadir is famous for: argan oil (the argan forest surrounds the city — buy at women's cooperatives for the freshest product at source prices), Souk El Had (one of Africa's largest markets with 6,000+ stalls selling everything from spices to leather), silver Berber jewellery (the Souss region has a strong silver tradition), saffron (from nearby Taliouine — Morocco's saffron capital), and Berber crafts (rugs, pottery, woven baskets from the surrounding mountain villages).
Is Souk El Had worth visiting?
Yes — Souk El Had is one of the best market experiences in Morocco. With 6,000+ stalls spread across a massive compound, it sells everything: fresh produce, spices, leather goods, clothing, household items, electronics, and Berber crafts. Unlike the tourist-focused souks of Marrakech, Souk El Had is a genuine local market — prices are lower, there's minimal tourist hassle, and the atmosphere is authentically Moroccan. Open daily except Monday. Go in the morning (9–11 AM) for the best experience.
Where can I buy argan oil in Agadir?
The best argan oil near Agadir: women's cooperatives on the Essaouira road (30–45 minutes north — the argan trees grow here), the Souk El Had spice section, and speciality shops in the tourist zone. Cooperative prices: 150–250 MAD per litre for culinary, 200–350 MAD for cosmetic grade. Tourist shop prices are 50–100% higher. Buy cosmetic-grade (clear, lighter) for skin/hair and culinary-grade (darker, roasted) for cooking. Real argan oil has a nutty smell and golden colour.