Route 1 of 6: The Coastal Argan Road
Marrakech to Essaouira
- Distance
- 175 km
- Drive time
- 2.5 hours
- Fuel
- From 200 MAD
- Road quality
- Excellent

One of Morocco's most popular and accessible road trips. The route from Marrakech to Essaouira takes you through the argan country of the Souss region, where you will see the famous tree-climbing goats perched in argan branches. The landscape transitions from the arid Haouz plain to rolling hills dotted with argan trees before revealing the Atlantic coast. This is a perfect half-day drive with plenty of stops.
- Road conditions
- Well-maintained two-lane highway (N8). Smooth asphalt throughout. Some slow-moving trucks on uphill sections. No tolls.
- Best season
- Year-round, but spring (March-May) for wildflowers. Summer can be windy in Essaouira.
Stops along the route
Argan Oil Cooperative
55 km from Marrakech
Several women's cooperatives along the road offer demonstrations of traditional argan oil production. Watch the entire process from nut to oil. Buy genuine cosmetic or culinary argan oil directly from the producers.
Tip Prices are fixed at cooperatives, no bargaining needed. Cosmetic-grade argan oil from 150 MAD per 100ml.
Goats in Argan Trees
80-100 km from Marrakech
The iconic sight of goats perched in argan trees. While some roadside setups are staged by herders for tips, genuine scenes are common in the argan forests. The goats eat the argan fruit and spit out the nut, which is collected for oil production.
Tip If herders place goats in trees for photos, they expect from 10-20 MAD. Genuine wild scenes are found further from the main road.
Sidi Kaouki
25 km south of Essaouira
A sleepy beach village with some of Morocco's best surfing and windsurfing. Long, empty beach backed by dunes, with a handful of surf camps, cafes and guesthouses. Good for a sunset stop or overnight before continuing to Essaouira.
Tip Surf lessons from 300 MAD per session. The village is quieter and more affordable than Essaouira.
Essaouira
175 km (destination)
The walled coastal city of Essaouira is the reward. Explore the ramparts, the fishing port, the medina (UNESCO World Heritage), and the beach. Famous for fresh seafood, Gnawa music, and a distinctly relaxed atmosphere.
Tip Stay at least one night. The medina is compact and walkable. Budget riads from 350 MAD per night.
Where to stay
- Budget
- Hostel in Essaouira medina
- From 120 MAD per night
- Mid-range
- Riad in Essaouira medina
- From 450 MAD per night
- Luxury
- Heure Bleue Palais or Villa Maroc
- From 1,500 MAD per night








