Discovering...
Discovering...

The Chouara tannery is one of Morocco’s great visual spectacles — but the shops clustered around the viewing terraces are also some of the country’s most tourist-oriented. Here is what is genuinely worth buying, what to pay, and where to actually shop.
Leila Tazi· Fes, Culture & Cuisine Editor
Fes-based journalist with a food and crafts obsession, Leila spends her weeks between the tanneries, the Qarawiyyin quarter and the kitchens of the old city. She covers Fes, Meknes, food and Moroccan culture. Fes · 11+ years covering Morocco
Published 13 December 2024 Last updated 13 May 2026
Fes has been processing leather since the 11th century, and the Chouara tannery — visible from the rooftops of neighbouring riad hotels — is the most vivid surviving example of medieval urban industry anywhere in the world. The vats of pigeon dung and chromium salts, the stone honeycomb of dyeing pits, the workers treading hides by hand: it is genuinely extraordinary. The shops pressing you to buy as you leave the balcony, less so.
The leather itself is excellent. Fes produces full-grain goatskin, supple camel leather, and cowhide in quantity that supplies workshops across Morocco. The buying problem is purely geographic: the streets immediately surrounding the tannery viewing platform attract the highest tourist footfall and therefore the highest starting prices and the most aggressive salesmanship. Move two lanes back and the dynamic changes considerably.
This guide gives you realistic price benchmarks (all indicative and subject to negotiation), a quality test you can do in any shop, and a plain-language map of which streets are worth your time and which are not.
All prices are indicative starting points for a mid-quality, workshop-direct purchase after negotiation. Shops near the tannery viewing balcony typically open 2–3× higher. Prices in USD are approximate at current exchange rates.
| Item | MAD (indicative) | ~USD | What to check |
|---|---|---|---|
| Small leather clutch / coin purse | 80–180 MAD | ~$8–18 | Goatskin; check lining stitching |
| Leather belt (plain) | 120–250 MAD | ~$12–25 | Ask for cowhide; avoid painted edges |
| Leather wallet (bifold) | 150–300 MAD | ~$15–30 | Full-grain = card pockets feel stiff |
| Shoulder bag / satchel (small) | 350–700 MAD | ~$35–70 | Camel leather holds shape best |
| Leather tote or handbag (medium) | 600–1,400 MAD | ~$60–140 | Goat or cow; check seam reinforcement |
| Leather backpack | 900–2,000 MAD | ~$90–200 | Hardware quality matters for buckles |
| Leather jacket (off-the-rack) | 1,500–4,000 MAD | ~$150–400 | Lambskin feels softest; sizing runs slim |
| Babouches / leather slippers (pair) | 120–300 MAD | ~$12–30 | Fes slippers use softer inner lining than Marrakech |
Expect to haggle. A counter-offer of 40–50% of the opening price is reasonable in most shops; the accepted final price usually lands somewhere between 60–75% of the ask.
You do not need expertise — just a minute and a willingness to handle the goods before committing.
Bend test
Fold the leather; genuine full-grain springs back without creasing sharply. Bonded leather or PU wrinkles and may crack at the fold.
Smell it
Real tannery-processed leather has a faint animal smell even after dyeing. Synthetic leather smells like plastic or chemicals.
Grain uniformity
Machine-pressed faux leather has a perfectly regular pore pattern. Natural hide is irregular — look at the underside of a strap for the suede texture.
Edge finish
Quality workshops burnish or fold edges. Unfinished, painted or flaking edges suggest fast, cheap production.
Hardware
Press the buckles and zips. Brass hardware is heavy and warm; nickel-plated zinc is lighter and cooler. Neither rusts, but brass ages better.

Not all lanes near Chouara are equal. Here is what to expect in each zone, from the tourist-facing terrace shops to the better-value workshops a short walk away.
Rue Chouara (the balcony terrace shops)
mixedThe shops with balcony views charge a premium for the spectacle. Prices here can be 2–3× what you would pay 200 metres away. Worth seeing; not worth buying from unless you enjoy the hard sell.
Derb Chouara side lanes
goodThe unmarked workshops one or two alleys south of the terrace do sell genuine goods at better prices. You need a guide or a strong sense of direction to find them.
Talaa Kebira (main medina artery)
goodSeveral leather goods shops along the upper stretch of Talaa Kebira are used by Fassi families as well as tourists. Prices are firm but fair, and the English is good enough to negotiate.
Ain Azliten neighbourhood
best valueA 10-minute walk from the tannery, this area has smaller cooperatives and individual craftsmen selling direct. Less English spoken, but a local guide can negotiate on your behalf.
Pre-distressed jackets. Shops near the tannery viewing platforms often sell jackets that have been deliberately scuffed, waxed and aged to look like worn-in vintage pieces. These are usually the lowest-grade hides — thin, prone to cracking after a season — sold at a premium because they look romantic. If a jacket already looks like it has been through ten winters, ask yourself why it is being sold as new.
Heavily dyed bright colours. The Chouara tannery’s iconic poppy-red, saffron-yellow and cobalt-blue dye vats are beautiful to photograph. The leather that comes out of them is not always colourfast. Deep, unnatural reds and bright blues can bleed onto clothing, particularly in damp conditions. Natural vegetable-tanned tan, brown, black and olive green hold their colour reliably.
"Free mint" shops. Shops near the tannery viewing balconies sometimes offer visitors a sprig of mint to counter the smell, then assume you owe them a purchase. The mint is not free in practice — it buys you a 20-minute high-pressure sales session and a starting price inflated for the occasion. Enjoy the view, accept the mint if you want, but be clear before entering that you are browsing, not buying.
Babouches sized by eye. Fes babouches are sized by the artisan, not by EU or US standards. Always try both shoes on before buying; the right and left are sometimes cut from different pieces and can run slightly different. Leather babouches stretch with wear, so go snug rather than comfortable on first try.
The tannery is most active from around 08:00 to 11:00. Afternoon visits have less dyeing activity and more tour groups around the shops.
Many workshops will shorten a strap, change a buckle or add a zip pocket on the spot for 30–80 MAD extra. Worth asking before you buy.
Even experienced travellers get turned around in Fes el-Bali. Budget 30–40 minutes to find the Ain Azliten area without a guide.
Most workshops are cash-only. Withdraw dirhams before entering the medina — there are ATMs near Bab Bou Jeloud but fewer inside.
Bab Bou Jeloud post office handles international parcels. For anything over 5 kg, a workshop can usually arrange a courier for 200–400 MAD.
A licensed local guide navigates the lanes, brokers fairer prices in Darija, and knows which workshops tan their own leather vs resell imports.
Yes — when you buy from the right place. Fes has been the centre of Moroccan leather production for over a thousand years, and the Chouara, Sidi Moussa and Ain Azliten tanneries still process hides using methods that predate modern chemistry. The city makes full-grain goatskin, cowhide and camel leather in genuine quantity. The problem is not the leather itself but the tourist-facing shops near the tannery viewing platforms, which sell a mix of locally tanned hides and imported synthetic goods at inflated prices. Shop two streets back from the balconies and you will find the real thing.
The best value items are bags, belts, wallets, and babouches (the soft Moroccan slippers). A medium leather shoulder bag or satchel in goatskin typically costs 400–700 MAD (indicative) from a reputable workshop and is genuinely handmade. Belts and wallets in the 150–300 MAD range offer good quality-to-price ratio. Leather jackets are available but sizing runs slim and the quality varies widely — try one on, check the seams, and be prepared to spend 2,000 MAD or more for something worth bringing home. Avoid "pre-distressed" jackets with artificial scuffing: these are often the lowest-grade hides sold at premium prices.
A small clutch or wristlet starts around 80–150 MAD (indicative, ~$8–15). A proper medium-size shoulder bag in goatskin runs 400–900 MAD (~$40–90) from a workshop near Chouara. A large structured tote in cowhide or camel leather can reach 1,200–2,000 MAD (~$120–200) for a quality piece. The shops on the balcony terrace above the tannery routinely open negotiations 2–3× above what a fair final price would be — start low and walk away if needed. Budget at least 15–20 minutes for the negotiation on anything above 300 MAD.
The majority is, but not all of it. Some shops near the tourist viewing platforms mix locally tanned leather with cheaper imported synthetic material or bonded leather (scraps glued together). The simplest test: bend a panel of the bag sharply — real full-grain leather springs back cleanly; bonded leather or PU creases and may split at the fold. You can also press a damp finger to an inconspicuous spot for 10 seconds: genuine vegetable-tanned leather darkens slightly from moisture. If the shop will not let you test the goods, that is your answer.
Three reliable tests work in any souk. First, the bend test: fold a strap sharply; real leather recovers, synthetic wrinkles or cracks. Second, smell: natural leather smells earthy or faintly animal even after dyeing; plastic-based materials smell chemical. Third, look at the back surface: genuine leather has a fibrous, suede-like underside; synthetic materials have a uniform fabric or foam backing. If you are buying a stitched bag and cannot access the back, run your thumb along the edge of the leather — full-grain is slightly uneven in texture, while pressed synthetic has a machined regularity.
The terrace shops directly above Chouara — the ones offering you mint to mask the smell — are the most tourist-oriented and the priciest. For better value, walk the lanes of Derb Chouara that run south from the tannery or head to Talaa Kebira, the main medina artery, where several shops serve both Fassi residents and visitors. For the most authentic and affordable goods, the Ain Azliten cooperative area (a 10-minute walk through the medina) is where many workshop owners sell direct. A local guide earns their fee here — the lanes are genuinely hard to navigate alone.
A good local guide is worth the investment, specifically because the best workshops are not visible from the tourist trail and the negotiation is faster in Darija. The downside: some unofficial guides earn a commission from specific shops, which inflates your price by exactly the amount you saved on the guide fee. If you hire a guide, agree upfront that they do not take commission — or pay a fixed fee to an officially licensed guide through your riad or a reputable tour operator. A private guided Fes medina tour handles all of this cleanly, letting you focus on the buying rather than the logistics.
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