Discovering...
Discovering...

Dates are Morocco's oldest luxury, grown in the Tafilalet and Draa palm groves and prized above almost any other souvenir. This guide explains the main varieties from prized Mejhoul down, how to judge quality, where to buy, and roughly what each should cost per kilo in mid-2026 dirham.
The premium variety
Mejhoul (Medjool), large, soft and caramel-rich
Main date regions
The Tafilalet (Erfoud, Rissani) and the Draa valley
Everyday dates
Roughly 20-60 MAD a kilo (approximate, ~10 MAD is about 1 USD)
Good Mejhoul
Roughly 80-200 MAD a kilo or more (approximate)
Harvest and festival
October, celebrated at the Erfoud date festival
Best places to buy
Oasis souks and cooperatives, loose and by taste
Daniel Okafor· Adventure & Outdoors Editor
Trekking guide and outdoor writer who has summited Toubkal more times than he can count and surfed every break from Taghazout to Imsouane. He covers hiking, surfing, climbing and adrenaline activities. Agadir · 13+ years covering Morocco
Published 27 August 2025 Last updated 17 July 2026
Dates are woven into Moroccan life more deeply than almost any other food. They are the fruit of the date palm that defines the southern oases, a staple that kept caravans and communities alive across the desert for centuries, and a luxury given as gifts and served to honoured guests with a glass of milk. During Ramadan, the fast is traditionally broken at sunset with a date and a sip of water, following ancient custom, and demand and prices climb in the weeks before. No visit to the Moroccan south is complete without them.
The palm groves that produce them are the green threads of the desert, oasis strips where date palms shade fruit trees, vegetables and barley in a layered farming system perfected over a thousand years. The date harvest each autumn is the great event of the oasis year, and the fruit remains a genuine economic backbone for the far-southern regions, sold fresh at harvest and dried for storage and trade the rest of the year.
For a traveller, dates are the single best edible souvenir Morocco offers: light, keepable, delicious and full of a sense of place, provided you know what to buy. This guide covers the varieties, the regions, how to judge quality and roughly what to pay, so you can buy like a local rather than a tourist. For the wider picture of what to bring home, see the edible souvenirs guide.
Two regions dominate Moroccan date growing. The first is the Tafilalet, the vast palm oasis around Erfoud, Rissani and the Ziz valley in the southeast, historically the richest date region in the country and the old caravan capital of the Sahara trade. Its groves supply much of Morocco's finest fruit, and the autumn harvest is marked by the Erfoud date festival, a lively celebration of the crop covered in the Erfoud date festival guide. The nearby Ferkla oasis around Tinejdad is another classic Tafilalet palm belt.
The second great region is the Draa valley, the long palm-lined river oasis running southeast from Ouarzazate toward Zagora and Mhamid, one of the largest continuous palm groves in the world. Its dates are a staple of the valley economy and sold all along the road south. Between these two regions, and the smaller oases of the Anti-Atlas and the far south, Morocco grows the great bulk of its dates. To understand the oasis farming that produces them, the Ferkla oasis guide sets the scene around Tinejdad.
Morocco grows dozens of date cultivars, but a handful account for most of what you will see and eat. The star is Mejhoul, known internationally as Medjool, a large, glossy, soft date with a rich caramel-toffee flavour; Morocco is one of the world's major Mejhoul producers, and top-grade fruit commands premium prices. Below it sit the everyday varieties that locals actually eat day to day, each with its own texture and use, from soft eating dates to firmer ones kept for storage and cooking.
Boufeggous is a prized soft-to-semi-dry variety, sweet and keepable, one of the most valued everyday dates. Bouskri, Jihel, Aziza Bouzid and Bou Slikhen are common Tafilalet and Draa varieties ranging from soft and sweet to dry and firm, the dry ones favoured for long storage and for grinding into paste. Najda is a hardier improved variety planted to resist the bayoud palm disease. The table sets out the main types you will meet and how to use them, though local names and grades vary from souk to souk.
| Variety | Texture | Character | Best for |
|---|---|---|---|
| Mejhoul (Medjool) | Large, soft, moist | Rich caramel-toffee, premium | Eating fresh, gifting, the top souvenir |
| Boufeggous | Soft to semi-dry | Sweet, keepable, well-loved | Everyday eating, storing |
| Bouskri | Semi-soft | Sweet, mild | Everyday eating |
| Jihel | Semi-dry to dry | Firm, less sweet | Storage, cooking, paste |
| Aziza Bouzid | Soft | Sweet, delicate | Eating fresh (prized locally) |
| Najda | Semi-dry | Improved, disease-resistant | Everyday, orchard reliability |
Judging quality is straightforward once you know what to look for. A good soft date like Mejhoul should be plump and glossy, with a slight sheen and a yielding, moist flesh that is not dried out, wrinkled hard or crystallised with sugar on the surface (a little natural sugar bloom is fine, but a sticky white crust often means age or added glucose). Size matters for Mejhoul specifically, larger fruit is graded higher, but for eating pleasure freshness and moisture matter more than size.
Taste is the real test, and Moroccan souks expect you to sample before buying, so ask and try one. Fresh dates in season (autumn) can be soft and almost fruity; stored dates are chewier and more concentrated. Firmer, drier varieties like Jihel are meant to be that way and are used for cooking and storage rather than luxury eating, so do not judge them by Mejhoul standards. Trust your palate: the date you like the taste of is the right one to buy.
Be wary of dates that are overly shiny and uniform, which can indicate a glucose or oil coating used to make cheap fruit look premium. Genuinely good dates look natural, vary a little in size, and taste of caramel and fruit rather than plain sugar. Smell should be sweet and clean, never fermented or musty.
Where you buy shapes both quality and price. The best value and freshness come from the source: the souks and cooperatives of the oasis towns, Rissani's famous market, Erfoud, the Draa valley stalls, where dates are sold loose from open sacks, by taste and by the kilo. City souks in Marrakech, Fes and elsewhere sell the full range too, though tourist-facing stalls charge more. Avoid the pre-packed gift boxes aimed at visitors, which cost far more for often lesser fruit; buy loose and pack your own.
Prices vary enormously by variety and grade. Everyday dates run roughly 20-60 MAD a kilo, good Boufeggous a little more, and top-grade Mejhoul anywhere from 80 to 200 MAD a kilo or beyond for the largest, finest fruit. Prices climb in the run-up to Ramadan when demand peaks. The table below gives rough mid-2026 bands to orient you; always confirm the price per kilo and have your dates weighed in front of you, as loose produce sold by weight is where overcharging happens.
Buying at a cooperative or a busy local market stall, rather than a tourist shop, gets you fresher fruit at a fairer price, and the vendors will let you taste across several varieties to find what you like. A kilo of good Mejhoul, vacuum-packed or boxed, travels home beautifully.
| Where | What you get | Rough price per kilo |
|---|---|---|
| Oasis souks / cooperatives | Freshest, loose, best value, taste first | 20-150 MAD by variety |
| City souks (loose) | Full range, taste first, mild tourist premium | 30-180 MAD by variety |
| Supermarkets | Graded, packaged, fixed price | 40-220 MAD by variety |
| Tourist gift boxes | Convenient but overpriced, often lesser fruit | Avoid, poor value |
Dates are far more than a snack in Moroccan cooking. They break the Ramadan fast at sunset alongside harira soup and milk, following centuries-old custom; they are stuffed with almond paste or walnuts as sweets; and they sweeten savoury dishes, most famously the lamb or beef tagine with prunes and dates, where their caramel richness balances the meat and spice. Ground date paste enriches breads, pastries and the toasted-flour sellou. A bowl of dates with a jug of milk is the classic gesture of Moroccan hospitality.
For everyday eating, the soft premium varieties are best enjoyed simply, with mint tea or coffee, or with a handful of walnuts or almonds. Firmer, drier varieties are the ones to cook with or blend into paste and smoothies. The wider role of dates and sweets in the Moroccan diet is covered in the pastries and desserts guide, and their place in the daily meal in the Moroccan breakfast guide, where dates and amlou share the morning table.
Dates are one of the easiest and most rewarding Moroccan foods to bring home. They keep for months, travel well, and carry a genuine taste of the oases. Buy a kilo or two of your favourite variety loose, ask the vendor to pack them well (vacuum-packing, offered at some cooperatives, is ideal for the softest Mejhoul), and keep them cool and sealed. Most countries allow dried and packaged dates in luggage, but check your home customs rules, since some restrict fresh produce.
A few practical habits pay off. Taste widely before committing, since varieties differ more than you expect; buy from busy local stalls and cooperatives rather than tourist shops; confirm the price per kilo and watch the weighing; and if you want the very best Mejhoul, buy it in the Tafilalet at or just after the autumn harvest, when the fruit is freshest and the choice widest. Timing a southern trip to coincide with the Erfoud date festival in October puts you at the heart of the harvest, with the year's best fruit on every stall.
The most prized is Mejhoul, known internationally as Medjool, a large, soft, glossy date with a rich caramel-toffee flavour, and Morocco is a major producer of top-grade Mejhoul. Among everyday varieties, Boufeggous is especially valued for being sweet and keepable, and Aziza Bouzid is prized locally for its delicate softness. The best date, ultimately, is the variety whose taste and texture you like most, so sample before you buy.
Chiefly in two southern regions: the Tafilalet, the palm oasis around Erfoud, Rissani and the Ziz and Ferkla valleys in the southeast, historically the finest date region; and the Draa valley, the long palm grove running from Ouarzazate toward Zagora and Mhamid. Smaller oases in the Anti-Atlas and far south add regional varieties. The autumn harvest is the great event of the oasis year.
It depends heavily on variety and grade. Everyday dates run roughly 20-60 MAD a kilo, good Boufeggous a little more, and top-grade Mejhoul from about 80 to 200 MAD a kilo or beyond for the largest, finest fruit. Prices rise before Ramadan when demand peaks. Buy loose from oasis souks and cooperatives for the best value, and always confirm the price per kilo before weighing. Figures are approximate for mid-2026.
A good soft date like Mejhoul should be plump, glossy and moist, with yielding flesh, not hard, wrinkled or crusted with crystallised sugar. Taste before buying, since souks expect it. Be wary of dates that are suspiciously shiny and uniform, which can be coated with glucose or oil to look premium. Firmer, drier varieties like Jihel are meant to be that way and are used for cooking rather than luxury eating.
Usually yes. Dried, packaged dates keep for months and travel well, making them one of the best Moroccan souvenirs. Buy loose, have them well packed or vacuum-sealed, and keep them cool and sealed. Most countries allow dried and packaged dates in luggage, but check your home country's customs rules, since some restrict fresh produce. Vacuum-packing, offered at some cooperatives, is ideal for the softest Mejhoul.
By long tradition, Muslims break the daily Ramadan fast at sunset with a date and a sip of water, following the practice of the Prophet, before the main iftar meal of harira soup and other dishes. Dates provide quick, gentle energy after a day of fasting. Demand and prices climb in the weeks before Ramadan, and the fruit is central to the season's hospitality and cooking across Morocco.
Plan it with a local expert
Crafting extraordinary journeys through Morocco's timeless landscapes. 100% private journeys, handcrafted around you.
from $2,011Sahara Desert Luxury Expedition
from $2,054Essential Morocco: Imperial Cities Circuit
from $5,978Sahara to Sea: Morocco Complete
Festivals & Events
The autumn harvest festival in the Tafilalet oasis — date markets, music and folklore celebrating Morocco’s date capital.
Read guideMountains & Trekking
Destination guide to the Ferkla oasis between Tinghir and Errachidia: the restored Ksar el-Khorbat and its Oasis Museum, palm-grove walks, ksour architecture, stops on the road of a thousand kasbahs,
Read guideFood & Dining
From chebakia and kaab el-ghazal to sellou and sfenj — the sweets, cookies and pastries to try, and where to find the best.
Read guideFood & Dining
The tastes to pack — argan oil, amlou, saffron, ras el hanout, olives and preserved lemons, plus what customs will and won’t allow.
Read guideFood & Dining
The Moroccan morning table — msemen, baghrir, harcha, amlou, olives and mint tea, and how breakfast differs across regions.
Read guide