A man in a djellaba walks through the covered Souk Semmarine in Marrakech, robes hanging outside the shops

Culture: what Morocco wears

Morocco Traditional Clothing Guide 2026

Ten garments from the hooded djellaba to the bridal takchita, with prices, where to buy them, how to commission a tailor and what visitors should wear.

Souk Semmarine, Marrakech: djellabas and gandoras hang outside the shops. Photograph: DimiTalen, CC0

Ready-made djellaba
from 150 MAD
Custom djellaba
from 300 MAD, 3-7 days
Custom takchita
from 4,000 MAD
Visitors
Cover shoulders and knees in medinas

Clothing as cultural identity

Moroccan dress mixes Arab, Amazigh, Andalusian and sub-Saharan African traditions: the Fassi caftan, the Saharan tagelmust, the leather babouche. In any medina you will pass tailors at sewing machines in small workshops and fabric merchants selling brocade by the meter.

This guide covers each major garment, from everyday wear to ceremonial dress, with where to buy, how much to pay, how to commission custom work and how to dress as a visitor.

A simple djellaba can be made in 24 hours if the tailor has the fabric in stock.

Traditional Moroccan garments

Ten garments that define the Moroccan wardrobe, from daily wear to grand ceremony attire.

  1. Djellaba

    الجلابة
    Worn by
    Men & Women (daily)
    Price
    From 150 MAD (ready-made) / From 300 MAD (custom)

    A long, loose robe with full sleeves and a pointed hood (qob), and the garment you will see most in Morocco. Worn over regular clothing, the djellaba is practical, modest, and suited to Morocco's climate. Men's djellabas tend toward solid colors (white, beige, brown, gray), while women's versions come in every color and pattern.

    • Summer versions in cotton or linen; winter versions in handwoven wool from the Middle Atlas
    • The pointed hood (qob) serves as sun protection, warmth, and wind shelter
    • Fastened with sfifa (braided cord closures) and aakad (knot buttons)
    • White djellabas are the standard choice for Friday mosque prayers
  2. Caftan / Kaftan

    القفطان
    Worn by
    Women (formal occasions)
    Price
    From 800 MAD (ready-made) / From 2,000 MAD (custom)

    A one-piece long dress worn for weddings, religious holidays, and formal gatherings, it is embroidered or beaded and cut from silk, brocade or chiffon. UNESCO recognized Moroccan caftan craftsmanship on its intangible heritage list.

    • Typically ankle-length with long or three-quarter sleeves
    • Embellished with hand-embroidery (tarz), sequins, or crystal beading
    • Worn with a matching belt (mdamma) to define the waist
    • Moroccan caftan fashion shows are major cultural events in Marrakech and Casablanca
  3. Takchita

    التكشيطة
    Worn by
    Women (weddings & grand ceremonies)
    Price
    From 1,500 MAD (ready-made) / From 4,000 MAD (custom)

    The most formal garment in a Moroccan woman's wardrobe. A two-piece ensemble consisting of an under-dress (tahtia) in a complementary fabric and an over-dress (dfina) that serves as the showpiece. The over-dress is left open at the front and cinched with an elaborate belt (mdamma). Brides often change into multiple takchitas during the wedding celebration.

    • The belt (mdamma) is often gold or silver with precious stones
    • Brides may wear 5-7 different takchitas at their wedding
    • Regional styles vary: Fassi (Fes), Marrakchi, Saharan, and modern fusion
    • A master takchita seamstress (maalma) is one of the most respected artisan roles
  4. Jabador

    الجبادور
    Worn by
    Men (semi-formal & festive)
    Price
    From 400 MAD (ready-made) / From 800 MAD (custom)

    A two-piece men's outfit consisting of a tunic top and matching trousers, often made from silk, satin, or fine cotton. The jabador sits between the casual djellaba and the formal suit in Morocco's menswear hierarchy. Worn at family gatherings, religious feasts (Eid), and social celebrations, the jabador has seen a revival among younger Moroccan men.

    • The tunic falls to mid-thigh with side slits and front embroidery
    • Paired with matching slim or straight-leg trousers
    • Common fabrics: raw silk, linen blends, satin for evening wear
    • Often accessorized with babouche slippers and a fez hat for a complete traditional look
  5. Gandora / Gandoura

    الغندورة
    Worn by
    Men & Women (summer / casual)
    Price
    From 100 MAD (ready-made) / From 250 MAD (custom)

    A simpler, sleeveless or short-sleeved version of the djellaba, without a hood. The gandora is the preferred warm-weather garment across Morocco and North Africa, lighter and more breathable than the full djellaba. The Moroccan version often features subtle embroidery around the neckline and chest.

    • Cooler than the djellaba due to shorter sleeves and no hood
    • Made from cotton, linen, or lightweight synthetic blends
    • Popular in southern Morocco, the Saharan regions, and as home wear
    • Often the garment worn for relaxed social gatherings and neighborhood visits
  6. Haik

    الحايك
    Worn by
    Women (traditional / regional)
    Price
    From 200 MAD (cotton) / From 600 MAD (fine wool)

    A large rectangular piece of fabric (approximately 5 meters long) draped around the entire body. The haik was the predominant outer garment for Moroccan women before the djellaba became widespread. Still worn in some regions, particularly in the northern cities of Tetouan, Tangier, and Chefchaouen, where the white haik remains distinctive.

    • Requires skill to drape and hold in place without pins or fasteners
    • White haik: northern Morocco; dark haik: southern regions
    • Historically worn with a face veil (litham) in some communities
    • Gradually replaced by the djellaba from the mid-20th century onward
  7. Sarouel Pants

    السروال
    Worn by
    Men & Women (daily / traditional)
    Price
    From 80 MAD (ready-made) / From 200 MAD (custom)

    Wide, loose-fitting trousers with a dropped crotch, gathered at the ankles. Sarouel pants are worn under djellabas and gandoras, but also as standalone bottoms in rural and traditional settings. The design allows unrestricted movement and airflow, well suited to Morocco's warm climate. They are a staple in Amazigh communities across the Atlas region.

    • Traditional sarouel uses a drawstring waist with no zipper or buttons
    • Fabric ranges from cotton and linen to thick wool for winter
    • Worn by both men and women, often under a djellaba or gandora
    • Modern versions in lighter fabrics have become popular with international fashion brands
  8. Babouche Slippers

    البلغة
    Worn by
    Men & Women (daily)
    Price
    From 30 MAD (basic) / From 200 MAD (embroidered leather)

    Leather slippers with no heel counter, so they slip on and off. Made from soft leather and often dyed in bold colors. The traditional yellow babouche is the classic men's style, while women's babouches come in every color with embroidery, sequins, or beading. Handmade from leather tanned in Fes, Marrakech and Taroudant.

    • Men's traditional color: yellow (white for religious occasions)
    • Need a break-in period of 2-3 days to mold to your feet
    • Outdoor versions have a rubber sole; indoor ones are all leather
    • A quality pair of leather babouches lasts several years with care
  9. Fez Hat (Tarbouche)

    الطربوش
    Worn by
    Men (formal & ceremonial)
    Price
    From 50 MAD (basic) / From 300 MAD (premium felt)

    A flat-topped cylindrical hat made of red felt, named after the city of Fes where it originated. The tarbouche was standard formal headwear for Moroccan men from the 17th century through the mid-20th century. While less common in daily wear today, it remains an important part of ceremonial dress, worn by royal guards, musicians, and at cultural events.

    • Made from pressed felt, traditionally dyed with crimson berry extract
    • Topped with a silk tassel (shosha) in black or dark blue
    • The Fes medina still has active tarbouche workshops open to visitors
    • Worn at an angle for the traditional look; flat for a modern style
  10. Turban / Headwrap

    العمامة / الشاش
    Worn by
    Men (daily in south / ceremonial)
    Price
    From 40 MAD (cotton cheche) / From 200 MAD (fine muslin)

    Headwraps differ by region and can signal status. The cheche is a long cloth (3-5 meters) wound around the head, essential in the Saharan south for sand and sun protection. The tagelmust is the Tuareg indigo turban that also covers the face. In northern and urban Morocco, white or green turbans signify religious learning or Sufi affiliation.

    • The cheche (Saharan scarf) comes in cotton, muslin, or gauze and protects against sandstorms
    • Tuareg tagelmust dyed with indigo stains the skin, earning the name "Blue Men"
    • Green turbans are associated with descendants of the Prophet (Sharifs)
    • Increasingly worn by travelers on Sahara desert tours as practical sun and sand protection

Amazigh (Berber) regional styles

Amazigh dress changes from region to region, from the striped fouta of the Rif to the Saharan melhfa. Many pieces carry woven geometric symbols tied to a family or tribe.

Amazigh silver jewellery with coral beads and coins: a pectoral, chains and a pair of triangular fibulas
Amazigh silver and coral. The pins at either side are fibulas, used to fasten a wrapped garment at the shoulders. Photograph: Manfred Ewel, CC BY-SA 4.0

Rif Mountains (North)

Mendil & Fouta

Riffian women wear a distinctive striped fouta (wrapped skirt) with a mendil (headscarf) in bold red and white stripes. The handwoven textiles use geometric patterns unique to each family or tribal group.

Signature colors: Red, white, black stripes

Middle Atlas

Handira & Taharuyt

The handira is a heavy woolen cape decorated with sequins, worn as a bridal cloak during wedding ceremonies. The taharuyt is a black or dark handwoven outer garment. Both feature geometric Amazigh symbols with specific tribal meanings.

Signature colors: Black, white, cream with silver sequins

High Atlas & Sousse

Tamelhaft & Izar

Women in the High Atlas wear the tamelhaft, a large rectangular cloth in black or indigo, wrapped and pinned at the shoulders with decorative fibulas (tizerzai). The izar is a wraparound cloth for daily wear.

Signature colors: Black, indigo, saffron

Saharan / Southeast

Melhfa & Tagelmust

Saharan women wear the melhfa, a lightweight wrap of up to 4 meters of fabric in bright colors. Men wear the tagelmust, a long indigo or black cloth wound as a turban and face covering, a tradition of the Tuareg people.

Signature colors: Indigo, bright orange, electric blue

Where to buy traditional clothing

Where to shop in Fes, Marrakech, Casablanca and Chefchaouen, from medina souks to designer boutiques.

Fes

Kissaria in Fes el-BaliTraditional souks
Silk caftans, fine embroidery, fez hats, brocade fabrics
Ain Nokbi areaTailoring district
Custom djellabas, gandouras, and jabadors
Place R'cif areaFabric merchants
Brocade, silk bolts, embroidery supplies, and trims

Marrakech

Souk Semmarine & Souk el-KebirMain clothing souks
Djellabas, caftans, babouches, sarouel pants
Mellah (Jewish Quarter)Tailoring district
Custom-made garments, expert alterations
Gueliz boutiquesModern fashion
Designer caftans and contemporary Moroccan fashion

Casablanca

Habous Quarter (Nouvelle Medina)Traditional market
Quality djellabas, babouches, tarbouches, jabadors
Maarif DistrictFashion boutiques
Designer caftans, luxury takchitas, haute couture
Derb Sultan areaWholesale fabric
Fabric bolts, embroidery supplies, passementerie trims

Chefchaouen

Main medina souksArtisan shops
Handwoven Riffian textiles, woolen garments, haik fabrics
Women's cooperativesFair-trade shops
Authentic handwoven goods at transparent prices
Uta el-Hammam Square areaTourist-friendly shops
Babouches, scarves, cheche headwraps, woven bags

Souk shopping tips

  1. Bargaining is expected in souks. Start at 40-50% of the asking price and work toward a fair middle ground. Walk away if the price does not feel right; the seller will often call you back.
  2. Fixed-price cooperatives and boutiques offer fair prices without negotiation, a good option if you prefer transparent transactions.
  3. Check stitching quality, fabric weight, and embroidery consistency before buying. Turn garments inside out to inspect seams and finishing.
  4. For custom orders, get a written receipt with the agreed price, pickup date, and specifications. Leave a deposit of no more than 50%.
  5. Ask for the garment to be vacuum-packed for your suitcase. Most souk sellers offer this service for free or a small fee.
  6. Real silk has a slightly rough texture and distinctive sheen. Rub fabric between your fingers: synthetic feels slippery, silk feels textured. Ask to burn a thread: silk smells like burned hair, synthetic melts.

Buying quality pieces

Four checks that separate handmade pieces from mass-produced souvenirs.

  1. Fabric quality

    Hold fabric up to the light. Quality cotton and wool have a consistent weave without thin patches. Handwoven fabrics from the Middle Atlas have small irregularities; that is how you tell them from perfectly uniform machine-made cloth.
  2. Embroidery

    Hand embroidery (tarz) shows slight variations in stitch length and tension; machine work is perfectly even. A hand-embroidered caftan takes weeks to make, so expect the price to match.
  3. Leather goods (babouches)

    Quality babouches use vegetable-tanned leather that smells earthy, not chemical. Press your thumbnail into the sole: real leather springs back, synthetic stays dented. The best babouches come from Fes and Taroudant tanneries where leather is still processed with traditional methods.
  4. Passementerie (sfifa and aakad)

    Check the braided cord closures (sfifa) and hand-knotted buttons (aakad) on djellabas and caftans. Hand-made sfifa has a tight, even, rounded braid; machine-made versions are flat. A skilled passementerie artisan can produce only a few meters per day.

Custom tailoring and orders

Approximate prices for custom-made garments in Morocco. Prices vary by city, fabric quality, and complexity of embroidery. Seasonal pricing can change.

GarmentTurnaroundPrice
Simple cotton djellaba3-5 daysFrom 300 MAD
Wool djellaba with embroidery5-7 daysFrom 800 MAD
Jabador (tunic + trousers)3-5 daysFrom 800 MAD
Silk or satin caftan1-2 weeksFrom 2,000 MAD
Takchita (two-piece)2-3 weeksFrom 4,000 MAD
Bridal takchita (heavy embroidery)3-6 weeksFrom 8,000 MAD
Gandora2-3 daysFrom 250 MAD
Sarouel pants (custom-fit)1-2 daysFrom 200 MAD
Babouche slippers (custom-fit)1-2 daysFrom 150 MAD
Burnous / Selham (fine wool)1-2 weeksFrom 1,500 MAD
Simple alterations1-2 hoursFrom 30 MAD
  1. Finding a tailor

    Ask your riad host for recommendations. Hotel concierges know reliable tailors accustomed to international visitors and their sizing expectations.
  2. Measurements

    Bring a well-fitting garment as reference. Moroccan tailors prefer a visual reference over written measurements. A fitting session takes 15-30 minutes.
  3. Rush orders

    Rush service costs 30-50% extra. A simple djellaba can be completed in 24 hours if fabric is in stock. Schedule your first fitting on day one of your stay.

Appropriate dress for visitors

Cover shoulders and knees in medinas; beaches and resorts are more relaxed.

  1. Dress Modestly in Medinas

    Cover shoulders and knees when walking through medinas and traditional neighborhoods. Loose-fitting clothes are more comfortable and culturally respectful than tight-fitting outfits.
  2. Beach Towns Are More Relaxed

    Coastal cities like Essaouira, Agadir, and resort areas have a relaxed dress code. Swimwear is fine on beaches but always cover up when leaving the beach area.
  3. Remove Shoes When Asked

    Always remove shoes before entering mosques (non-Muslims at permitted ones), some riads, and when visiting Moroccan homes. Babouches are designed for easy on-off.
  4. Respect Religious Dress

    Do not wear items with Quranic text or Islamic calligraphy as fashion accessories. Avoid wearing prayer caps or religious headwear as costume pieces.
  5. Cover Up for Mosques

    If visiting a mosque open to non-Muslims (like Hassan II in Casablanca), both men and women should wear long sleeves and long trousers or skirts. Women should bring a headscarf.
  6. Haggle With Respect

    Bargaining is standard in souks. Start at 40-50% of the asking price. For custom tailoring, there is less room for negotiation since you are paying for skilled labor and materials.

What to pack and wear in Morocco

Women travelers

  • Loose-fitting trousers or long skirts for medina walks
  • Tops that cover shoulders; t-shirts with sleeves are fine
  • A lightweight scarf for sun protection and mosque visits
  • Comfortable closed-toe shoes for cobblestone medina streets
  • A light jacket or cardigan for air-conditioned restaurants and cool evenings

Men travelers

  • Long trousers or chinos (shorts are uncommon in medinas)
  • Collared shirts or plain t-shirts; tank tops draw stares
  • Sturdy walking shoes with good grip for uneven medina terrain
  • A sun hat or cap for outdoor touring
  • A light linen shirt for evenings at restaurants or riads

By place and season

Desert & Atlas Mountains
LayersTemperatures swing from 40+ C by day to near freezing at night in the Sahara. Pack a warm fleece and windproof layer. A cheche (Saharan turban) protects from sand and sun.
Coastal Cities
A windbreakerAtlantic coast cities (Essaouira, Agadir) are breezy. A windbreaker is useful year-round. Swimwear is acceptable on the beach but always cover up for the walk to and from the waterfront.
Ramadan Period
More conservativeDuring Ramadan, dress more conservatively than usual as a sign of respect. Avoid eating or drinking visibly in public during daylight fasting hours.

Color symbolism in Moroccan dress

White for prayer and holidays, green for religion, red for weddings: what each color usually signals.

White
Purity and religious devotion. White djellabas are worn for Friday prayers and religious holidays. White caftans are reserved for brides during certain wedding ceremonies.
Green
Sacred in Islam, representing paradise and the Prophet. Green turbans hold particular reverence and are associated with Sharifs (descendants of the Prophet).
Blue / Indigo
Associated with the Tuareg "Blue Men" whose indigo garments stain the skin. Also linked to Chefchaouen. Indigo dye was historically a precious commodity.
Red & Gold
Celebration and festivity. Red is the national color and dominates wedding attire, especially with gold embroidery. Red babouches are popular for women.
Earth Tones
Brown, beige, and terracotta reflect the Moroccan landscape and are typical of rural Amazigh dress. Men's everyday djellabas frequently come in these tones.
Black
Less common in traditional dress than in other regions. Modern urban Moroccans wear black as fashion. In Amazigh tradition, black wool appears in High Atlas garments.

Questions

Frequently asked questions

What is the traditional clothing of Morocco?

The most recognizable Moroccan garments include the djellaba (a long hooded robe worn daily by men and women), the caftan/kaftan (an ornate dress for formal occasions), the takchita (a two-piece ceremonial ensemble), the jabador (a men's tunic-and-trouser set), babouche slippers, the fez hat (tarbouche), sarouel pants, the gandora (a sleeveless summer robe), and the haik (a large draped cloth). Each garment reflects centuries of Arab, Amazigh, Andalusian, and sub-Saharan African cultural influence.

Can tourists wear traditional Moroccan clothing?

Yes. Most Moroccans appreciate when visitors wear a djellaba, babouche slippers, or a caftan purchased locally. It signals cultural respect. Avoid wearing religious garments (prayer caps, turbans with religious significance) as fashion accessories, and do not wear items featuring Quranic calligraphy as decoration.

How much does a custom djellaba cost in Morocco?

A custom-made djellaba costs from 300 MAD for a simple cotton version to from 2,000 MAD for fine wool or silk with intricate embroidery (sfifa and aakad). Ready-made djellabas at the souk start from 150 MAD. Tailoring typically takes 3-7 days depending on the complexity. Seasonal pricing can change.

What is the difference between a caftan and a takchita?

A caftan (kaftan) is a single-piece flowing dress, richly embroidered, worn for formal events. A takchita is a two-piece ensemble consisting of an under-dress (tahtia) and a more elaborate over-dress (dfina) fastened with a decorative belt (mdamma). The takchita is considered more formal and is the standard choice for Moroccan weddings. Brides may change into five to seven different takchitas during the celebration.

Where is the best place to buy traditional Moroccan clothing?

The best places include the kissaria souks of Fes el-Bali for silk caftans and fine embroidery, Souk Semmarine in Marrakech for djellabas and accessories, the Habous Quarter in Casablanca for quality ready-to-wear, and the Mellah (Jewish Quarter) areas for custom tailoring. For designer caftans, visit boutiques in Casablanca's Maarif district or Marrakech's Gueliz neighborhood.

What should female travelers wear in Morocco?

Cover shoulders and knees in medinas, rural areas, and near mosques. Loose-fitting clothing is comfortable and culturally appropriate. In Casablanca's modern neighborhoods and Marrakech's Gueliz, dress codes are more relaxed. A lightweight scarf is useful for visiting religious sites and doubles as sun protection. Swimwear is fine on beaches but cover up when leaving the beach area.

How long does custom tailoring take in Morocco?

Simple alterations take 1-2 hours. A custom djellaba requires 3-5 days. A bespoke caftan with embroidery takes 1-3 weeks. Wedding takchitas with heavy handwork need 3-6 weeks. Many medina tailors offer rush services at 30-50% above the standard price. Always get a written receipt with the agreed price and pickup date.

Are babouche slippers comfortable for walking?

Traditional babouches are designed for indoor use and short walks. They soften and mold to your feet after 2-3 days of break-in. For extended walking in the medina, choose babouches with thicker soles or opt for the outdoor version with rubber bottoms. Leather babouches start from 30 MAD for basic styles and from 200 MAD for embroidered versions.