| Daily budget (budget traveller) | From 400 MAD a day (accommodation, food, transport, activities) | From 550 MAD a day (accommodation, food, transport, activities) | Morocco edgeMorocco is cheaper for budget travellers. |
| Daily budget (mid-range) | From 1,200 MAD a day (riad, restaurants, guided tours) | From 1,400 MAD a day (boutique hotel, restaurants, guided tours) | Morocco edgeMorocco gives better value at mid-range, especially for riad stays. |
| Daily budget (luxury) | From 4,000 MAD a day (5-star, fine dining, private tours) | From 4,500 MAD a day (5-star, fine dining, private tours) | TieSimilar at the top end. Turkey has more international luxury chains; Morocco has its riads. |
| Accommodation | Riads from 200 MAD a night. Luxury riads from 1,500 MAD. Sahara camps from 800 MAD. | Pensions from 350 MAD a night. Boutique hotels from 1,000 MAD. Cappadocia cave hotels from 1,200 MAD. | Morocco edgeMorocco wins on character (riads, kasbahs, desert camps) and on price at the budget end. |
| Food and dining | Street food from 15 MAD. Restaurant meal from 60 MAD. Fine dining from 400 MAD. | Street food from 40 MAD. Restaurant meal from 80 MAD. Fine dining from 500 MAD. | Morocco edgeMorocco is cheaper to eat in. The two cuisines taste very different. |
| Culture and history | Medinas, Amazigh (Berber) heritage, Islamic architecture, Saharan nomadic culture, French colonial influence. | Byzantine and Ottoman empires, Greco-Roman ruins, Islamic architecture. | TieMorocco feels less familiar to most visitors; Turkey has more layers of history on the ground. |
| Beaches | Atlantic surf beaches and a Mediterranean coast. Cooler water. Best for surfing. | Turquoise Coast and Aegean. Warm water and sandy beaches. Better for swimming and resorts. | Turkey edgeTurkey has warmer water, more beach infrastructure and a longer beach season. |
| Weather | Mild winters in the south, hot summers inland, moderate coast. Snow in the Atlas. | Cold winters inland, hot humid summers on the coast. Mild Mediterranean winters. Four distinct seasons. | TieMorocco is warmer more of the year. Turkey has the better summer beach weather. |
| Safety | Low violent crime. Petty scams and persistent touts in tourist medinas. Fine for families. | Low violent crime in tourist areas. Standard big-city precautions in Istanbul. | TieBoth are safe for tourists who take normal precautions. The annoyances differ. |
| Ease of travel | Trains between major cities, CTM buses, domestic flights. Walkable medinas. Some French helps. | A wide domestic flight network, a modern metro in Istanbul, dolmuş minibuses. More English spoken. | Turkey edgeTurkey has more transport infrastructure and more English in tourist areas. |
| Activities | Sahara trips, Atlas trekking, surfing, medinas, cooking classes, hammams. | Hot-air balloons, sailing, paragliding, ruins, hammams, cooking classes, diving. | TieMorocco has the Sahara; Turkey has Cappadocia and its coast. |
| Nightlife | Limited in most cities. Marrakech and Casablanca have bars and clubs. Alcohol available but low-key. | Istanbul, Bodrum and Antalya have bars, clubs and rooftop terraces. A more open drinking culture. | Turkey edgeTurkey has far more nightlife and a more relaxed attitude to alcohol. |
| Shopping | Souks for leather, ceramics, rugs, spices and argan oil. Bargaining expected. | Grand Bazaar, spice markets, ceramics, textiles, lamps, carpets. Bargaining common. | TieMorocco's souks are stronger on handmade craft; Turkey has the Grand Bazaar. |
| Visa | 90 days visa-free for most Western passports. No paperwork for those nationalities. | US and UK passports: visa-free for up to 90 days in any 180. Most EU citizens visa-free. Some other nationalities need an e-visa. | TieFor most Western travellers, neither country needs a visa for a holiday. Check your own nationality. |