Discovering...
Discovering...
Morocco's commercial capital — luxury malls, Art Deco boutiques, wholesale souks, and the best food markets in North Africa.
Casablanca's answer to the traditional souk — a planned "new medina" built by the French in the 1930s with organized streets, clear craft sections, and a manageable layout. The Habous Quarter has the atmosphere of a traditional market without the chaos. Streets are wider, shops are organized by type, and the architecture is a charming blend of Moroccan arches and French Art Deco. The best buys: leather babouches (Habous has Casablanca's best selection — 60–200 MAD per pair, with expert fitters who measure your foot), djellabas and kaftans (200–2,000 MAD), pastries (the pastry shops here are legendary — cornes de gazelle, chebakia, briouats at 5–20 MAD per piece), and olive oil (the olive shops sell oils from every region at 30–80 MAD per liter). The bakeries produce Morocco's finest ceremonial pastries — wedding trays, festival assortments, and gift boxes. The Mahkama du Pacha (opposite the quarter) is a stunning courthouse with zellige, carved stucco, and cedarwood ceilings — worth a free peek inside. The quarter is compact (30 minutes to walk through) and near the Royal Palace. Prices are semi-fixed — gentle bargaining is possible but starting prices are fair. Best in the morning when the pastry shops are freshest. Access: taxi from anywhere in Casa (15–30 MAD).
Africa's largest shopping mall — a 250,000-square-meter complex on the Corniche waterfront with over 600 stores, an aquarium, an IMAX cinema, and an indoor ice rink. Morocco Mall is Casablanca's premier luxury shopping destination: Gucci, Louis Vuitton, Zara, H&M, Massimo Dutti, Apple, and hundreds more international and Moroccan brands. The Moroccan designer section showcases local fashion labels: Zhor Raïs, Noureddine Amir, and emerging designers. The food court and restaurants span three levels with ocean views — from fast food to fine dining. The aquarium (Aquadream, entry 50 MAD) has a cylindrical fish tank you can walk around. The IMAX cinema screens international and Moroccan films. The atmosphere is modern, air-conditioned, and family-friendly — a complete contrast to souk shopping. For craft-seekers: the mall has a curated Moroccan crafts section on the ground floor with fixed-price, quality-guaranteed products (argan oil, ceramics, leather, textiles). Prices for international brands are generally 10–20% higher than European prices (import duties), but Moroccan brands are fairly priced. Open daily 10am–10pm (until 11pm weekends). Access: Corniche, Ain Diab — taxi from central Casa 20–40 MAD. Free parking. Best for a rainy day, family entertainment, or air-conditioned luxury shopping.
Casablanca's iconic food market — an Art Deco market hall near the city centre that has been the culinary heart of the city since the 1920s. The Central Market is a cathedral of food: under high vaulted ceilings, fishmongers display Atlantic catches on beds of ice, butchers hang lamb carcasses, produce vendors stack seasonal fruits, and florists fill the air with jasmine. The fish section is extraordinary: the Atlantic and Mediterranean meet near Casablanca, producing Morocco's richest marine diversity. Sardines (10–15 MAD/kg), sea bream (60–100 MAD/kg), sole (80–120 MAD/kg), shrimp (80–150 MAD/kg), lobster (150–300 MAD/kg), and seasonal bluefin tuna are all available. The produce section has Moroccan and imported fruits, vegetables, and herbs. The flower market sells roses, jasmine, and tuberose — fragrant and affordable. The spice corner has quality blends at fair prices. The market also has several small restaurants and sandwich counters where you can eat immediately: grilled sardine sandwiches (10–15 MAD), seafood platters (50–100 MAD), and fresh juice (10–15 MAD). The building itself is architectural heritage — Art Deco arches, tile work, and ironwork. Open daily 7am–2pm. The surrounding streets have additional shops. Best visited early morning when the catch is freshest.
Casablanca's architectural heart — the downtown core built between 1920 and 1960 in a unique Moroccan-Art Deco style, now filled with fashion boutiques, design studios, and bookshops. Boulevard Mohammed V is the main axis: a grand boulevard lined with Art Deco buildings whose facades combine French modernism with Islamic geometric patterns and Berber motifs. The shopping: local fashion designers (many Casablanca-based designers have ateliers downtown), bookshops (Librairie Carrefour des Livres, Librairie Livre-Service), stationery shops, and household design stores. The Sacré-Cœur Cathedral (now a cultural centre) anchors the neighborhood architecturally. The Passage du Trésor is a small covered arcade with curated boutiques and a café. The downtown area is walkable, architecturally fascinating, and the shopping is fixed-price and pressure-free. For architecture fans, the walking route from Place Mohammed V to the Central Market passes some of the finest Art Deco buildings in Africa — the Cinema Rialto, the Hotel Lincoln, and the Banque du Maroc building. The neighborhood is gentrifying quickly: new concept stores, restaurants, and bars are opening regularly. Best on weekday mornings when shops are open and the streets are lively. The downtown has Morocco's highest concentration of working Art Deco buildings.
Casablanca's massive wholesale district — a sprawling grid of streets where Morocco's merchants buy in bulk. Derb Omar is not a tourist destination, but adventurous shoppers find it fascinating: vast warehouses of textiles, household goods, clothing, shoes, electronics, and imported goods at wholesale prices. The textile section is enormous: fabrics from China, Turkey, India, and Morocco fill warehouse-sized shops. Clothing — djellabas, kaftans, workwear, sportswear — is sold in bulk but individual pieces are available at startlingly low prices (t-shirts 15–30 MAD, djellabas 80–200 MAD, jeans 50–100 MAD). The household section has kitchenware, bathroom fittings, and home décor. The shoe section has both Moroccan-made and imported footwear. The atmosphere is intense: forklifts, hand carts, shouting merchants, and rivers of goods flowing through narrow lanes. This is commercial Morocco at its most raw — it's not curated, not beautiful, and not for everyone, but the prices are the lowest in the country. Cash only (no cards). French is the business language. The district is enormous (40+ blocks) — focus on one section rather than trying to see everything. Access: taxi from city centre (15–20 MAD). Best visited on weekday mornings. Avoid Friday afternoons (closed).
Casablanca's affluent seaside district — the Anfa and Corniche neighborhoods have Morocco's most upscale boutiques, galleries, and dining. Anfa Place (shopping centre near the Corniche) has international luxury brands and Moroccan designer showrooms in a modern, airy setting. The Corniche boulevard runs along the Atlantic coast: beach clubs, waterfront restaurants, and lifestyle shops. The Anfa residential neighborhood (inland from the Corniche) has tree-lined streets with independent boutiques, galleries, and antique dealers in Art Deco villas. The shopping is aimed at Casablanca's wealthy elite — fashion-forward, brand-conscious, and design-oriented. For visitors: the interest is less in bargain-hunting and more in seeing Morocco's most cosmopolitan, fashion-forward face. Moroccan designers like Amine Bendriouich (street-influenced fashion with Moroccan textiles), Fadila El Gadi (contemporary women's wear), and Art of Living (home décor concept store) have showrooms in the area. The dining along the Corniche is excellent: La Sqala, Rick's Café (inspired by the film), and high-end seafood restaurants. The Atlantic views from the Corniche are spectacular — especially at sunset. Access: taxi from city centre 20–40 MAD. Best combined with a visit to the Hassan II Mosque (3 km north along the Corniche).
Casablanca's original medina — a small, compact old quarter near the port that offers a local market experience without the tourist infrastructure of Marrakech or Fes. The old medina is Casablanca's least-visited historic area — most tourists skip it for the Habous Quarter or the malls. This works in the shopper's favor: prices are genuine local prices, sellers are relaxed, and the atmosphere is authentic working-class Casablanca. The market streets sell everyday goods: spices (ras el hanout 60–100 MAD/kg), olives (15–25 MAD/kg), preserved lemons, household items, clothing, and small electronics. The medina is small (walkable in 20 minutes) and reasonably safe during daylight. The architecture is modest — whitewashed buildings, narrow lanes, a few carved doorways. The Clock Tower (Tour de l'Horloge) at the medina entrance is the main landmark. The surrounding port area has fish restaurants and views of the working harbour. For shopping, the medina is not a destination in itself but a complement to other Casablanca stops — its value is the local atmosphere and genuine prices. Best in the morning (8am–1pm) when the market is busiest. The medina connects to the Corniche (north) and Boulevard Houphouët-Boigny (east). A quick walk-through gives a sense of old Casablanca that the modern city has largely erased.
Casablanca's most creative neighborhood — a cluster of residential streets between the city centre and Anfa where art galleries, concept stores, and design studios occupy ground-floor spaces in 1940s apartment buildings. The Gauthier and Racine quartiers are where Casablanca's creative class lives and works. The streets are quiet, tree-lined, and walkable — a world away from the commercial intensity of downtown or Derb Omar. Key stops: La Factory (design store and café in a converted warehouse), L'Atelier 21 (contemporary art gallery showing Moroccan and international artists), Villa des Arts (museum and gallery in a colonial villa, free entry), and various unnamed ateliers where furniture makers, ceramicists, and fashion designers work behind glass shopfronts. The design aesthetic is distinctly Casablancan: industrial chic meets Moroccan craft, with a focus on sustainability and local production. Prices are higher than traditional markets but you're buying unique, contemporary pieces. The cafés in the neighborhood are Casablanca's best: single-origin coffee, natural wine bars, and brunch spots that wouldn't look out of place in Paris or Brooklyn. Best on weekday afternoons when galleries are open and the neighbourhood is lively. Most shops close Sunday. The area is not well-known to tourists — ask a taxi driver for "Gauthier" or navigate by GPS.
Plan it with a local expert
Crafting extraordinary journeys through Morocco's timeless landscapes. 100% private journeys, handcrafted around you.
from $2,011Sahara Desert Luxury Expedition
from $2,054Essential Morocco: Imperial Cities Circuit
from $5,978Sahara to Sea: Morocco Complete
Casablanca offers Morocco's widest shopping range. For traditional crafts: the Habous Quarter (New Medina) has organized, easy-to-navigate souk stalls with fixed-ish prices. For luxury and international brands: Morocco Mall (Africa's largest mall) and Anfa Place. For food: the Central Market (Marché Central) is exceptional. For design: the Gauthier and Racine neighborhoods have concept stores and contemporary boutiques. For everyday goods: Derb Omar is the city's wholesale district with unbeatable prices on textiles and household goods.
Excellent — but it's a different experience than Marrakech or Fes. Casablanca is Morocco's commercial capital with a modern, cosmopolitan shopping character. You'll find Morocco's biggest malls (Morocco Mall, Anfa Place), its best food markets (Central Market), and its most diverse range of contemporary Moroccan design. The old medina is small and not particularly notable for shopping, but the Habous Quarter (planned "new medina" built in the 1930s) offers a clean, organized souk experience that's ideal for shoppers who find traditional medinas overwhelming.
The Habous Quarter (Quartier des Habous or "New Medina") is a planned traditional-style neighborhood built by the French in the 1930s — designed to give Casablanca a souk experience in a clean, organized layout. The streets are wider, the shops are organized by craft type, and the architecture is a blend of Moroccan and Art Deco. It's the best place in Casablanca for traditional shopping: babouches, djellabas, leather goods, pastries, and olive oil. Prices are fair and bargaining is gentle. The Royal Palace is nearby.