Sale
Rabat's twin city across the Bou Regreg river, once a notorious pirate republic and now home to authentic medina life.
About Sale
Sale sits on the north bank of the Bou Regreg river, directly opposite Rabat, and together they form a metropolitan area of over 2 million people. While Rabat draws the tourists, Sale rewards the curious traveler with a far more authentic and less-visited medina. In the 17th century, Sale was the base of the infamous Sale Rovers (or Barbary pirates), a republic of corsairs who terrorized Atlantic shipping and even raided as far as Iceland and the Americas.
Today, the medina is a living, working quarter with none of the tourist polish of Marrakech or Fes. The Grand Mosque, the Medersa (theological school) with its intricate carved stucco, and the Marabout of Sidi Abdallah ben Hassoun are the main sights. The annual Wax Candle Festival (Moussem of Sidi Abdallah ben Hassoun), held on the eve of the Prophet's birthday, is one of Morocco's most colorful processions.
The new Bouregreg Marina development along the river has added modern dining and leisure options, and the tramway connects Sale to Rabat in minutes.
Things to See in Sale
Sale Beach Promenade
Stroll along the palm-lined Atlantic corniche, stretching for kilometers with golden sand beaches, ocean breezes, and spectacular sunset panoramas.
Traditional Fishing Port
Watch fishermen haul in the day's catch at this vibrant working port where colorful wooden boats bob alongside seagulls and fresh seafood stalls.
Seaside Fortifications
Historic ramparts and Portuguese-era bastions overlooking the crashing Atlantic waves, offering panoramic coastal views and a window into maritime defense history.
Surf Spots & Water Sports
Renowned surf breaks attract wave riders from around the globe, with consistent swells, warm water, and a laid-back beach culture.
Seafood Market
A sensory feast of fresh Atlantic seafood, where you can select your catch and have it grilled on the spot with Moroccan spices and fresh bread.
Coastal Walking Trail
Follow the rugged coastline past hidden coves, dramatic cliff formations, and wildflower meadows that bloom spectacularly in spring.
Where to Stay in Sale
Ocean View Riad
A charming riad steps from the beach, featuring blue-and-white Moroccan decor, a sun-drenched terrace, and the sound of waves drifting through open windows.
Seaside Resort & Spa
A beachfront resort with direct ocean access, infinity pool, thalassotherapy spa, and sunset dining terrace overlooking the Atlantic.
The Surf Lodge
A laid-back surfer-friendly hotel with board storage, wax station, ocean-view rooms, and a communal lounge perfect for sharing wave stories.
Atlantic Hostel
Budget beds with big views, this social hostel offers clean dorms, a shared kitchen, surf equipment rental, and nightly barbecues on the terrace.
Where to Eat in Sale
Chez Ahmed Seafood
Fresh-off-the-boat Atlantic catches grilled over charcoal and served with chermoula sauce, saffron rice, and crispy Moroccan bread.
La Terrasse du Port
Elegant harbor-side dining with panoramic ocean views, serving refined Moroccan-Mediterranean fusion plates and an excellent wine list.
Cafe des Arts
A bohemian cafe popular with artists and travelers, known for its flaky msemen, fresh-squeezed orange juice, and Moroccan pastries.
Marina Grill
Open-flame cooking with the freshest local ingredients, from whole grilled sea bream to slow-roasted lamb shoulder with preserved lemon.
Things to Do in Sale
Surfing Lesson
Ride the Atlantic waves with a certified instructor on beginner-friendly breaks, with all equipment included and small group sizes.
Sunset Boat Trip
Cruise along the coastline aboard a traditional wooden boat as the sun dips below the Atlantic, with refreshments and dolphin-spotting opportunities.
Wind & Kite Sports
Harness the Atlantic trade winds for an exhilarating session of windsurfing or kitesurfing at one of Morocco's top wind sport destinations.
Coastal Horseback Ride
Gallop along deserted beaches at sunset on well-trained horses, with experienced guides leading routes through dunes and coastal trails.
Getting to Sale
From Marrakech
291 km
From Casablanca
91 km
By Air
Sale does not have its own airport. The nearest international airports are in Marrakech (291 km) and Casablanca (91 km).
Arrange onward transport by bus, grand taxi, or rental car from the nearest airport.
By Train
Morocco's ONCF rail network connects major cities with comfortable, air-conditioned trains. First and second class seating is available, with the Al Boraq high-speed line serving the Casablanca-Tangier corridor.
Tickets from 80 MAD. Book at oncf.ma or at the station. Journey times vary by route.
By Bus
CTM and Supratours operate modern, air-conditioned coaches to Sale from all major Moroccan cities. This is often the most affordable and widely available option, with frequent daily departures.
Fares from 50 MAD. Book online at ctm.ma or at the bus station (gare routiere).
By Car or Taxi
Grand taxis (shared long-distance taxis) run fixed routes between cities and are a fast, authentic way to travel. Car rental is widely available at airports and city centers from international and local agencies.
Grand taxi from Marrakech: approx 437 MAD. Rental from 250 MAD/day. Drive on the right; toll motorways available.
Practical Tips for Sale
Best Time to Visit
The ideal time to visit Sale is March to June, September to November. During this period, temperatures are comfortable for sightseeing, rainfall is minimal, and most attractions operate at full capacity.
Shoulder seasons offer fewer crowds and lower prices. Avoid peak summer if you are sensitive to heat, especially in inland cities.
Climate & Weather
Sale has a mediterranean oceanic climate at an elevation of 15 meters. Pack layers for morning and evening temperature drops, sunscreen, and a hat for daytime excursions.
Coastal breezes moderate temperatures year-round. Ocean fog is common in the mornings during summer months.
Cultural Etiquette
Moroccans are warm and hospitable. Greet with "Salam Alaikum" and accept offers of mint tea as a gesture of friendship. Dress modestly, especially when visiting religious sites or rural areas. Ask permission before photographing people.
Arabic, Amazigh (Berber), and French are widely spoken. English is common in tourist areas. Learning a few Arabic phrases is always appreciated.
Safety & Security
Morocco is generally safe for travelers. Use common sense in busy areas: keep valuables secure, negotiate taxi fares before boarding, and stick to well-lit streets at night. Licensed guides are recommended for medina exploration.
Emergency services: Police 19, Ambulance 15, Fire 15. Tourist police are available in major cities and can assist in multiple languages.
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